{"id":670925,"date":"2025-08-08T08:30:44","date_gmt":"2025-08-08T12:30:44","guid":{"rendered":""},"modified":"2025-08-11T14:30:44","modified_gmt":"2025-08-11T18:30:44","slug":"influencers-may-not-have-all-that-much-influence-in-health-yet","status":"publish","type":"from-drew-altman","link":"https:\/\/www.kff.org\/from-drew-altman\/influencers-may-not-have-all-that-much-influence-in-health-yet\/","title":{"rendered":"Influencers May Not Have All That Much Influence in Health, Yet"},"content":{"rendered":"<div\n\tclass=\"wp-block-kff-shared-content--standard-layout wp-block-kff-shared-content\">\n\t\n\n<section class=\"wp-block-kff-shared-content-main\">\n\t\t\t<div class=\"post-header\">\n\t\t\t\t\t\n\t<h1 class=\"post-header__title\">Influencers May Not Have All That Much Influence in Health, Yet<\/h1>\n\n\t\n\t\t\t<div class=\"post-header__meta\">\n\t\t\t\t\t<div>\n\t\t\t\t<span class=\"post-header__meta-label\">\n\t\t\t\tAuthor:\t\t\t\t<\/span>\n\t\t\t\t<a href=\"https:\/\/www.kff.org\/person\/drew-altman\/\">Drew Altman<\/a> \t\t\t<\/div>\n\t\t\t\t<div>\n\t\t\t<span class=\"post-header__meta-label\">Published:<\/span>\n\t\t\t<date>Aug 8, 2025<\/date>\n\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"post-header__social-sharing\">\n\t\t<button class=\"post-header__social-sharing__button print\">\n\t\t\t<svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M4.348 2.5v3.391H2.783A.787.787 0 0 0 2 6.674v4.696c0 .429.353.782.783.782h1.565V14.5h7.304v-2.348h1.565c.43 0 .783-.353.783-.782V6.674a.787.787 0 0 0-.783-.783h-1.565V2.5H4.348Zm.522.522h6.26v2.87H4.87v-2.87ZM2.783 6.413h1.782a.26.26 0 0 0 .085 0h6.697a.26.26 0 0 0 .086 0h1.784c.148 0 .261.114.261.26v4.697c0 .147-.113.26-.26.26h-1.566V9.283H4.348v2.347H2.783a.257.257 0 0 1-.261-.26V6.674c0-.147.113-.261.26-.261Zm9.39.783a.522.522 0 1 0 0 1.043.522.522 0 0 0 0-1.043ZM4.87 9.804h6.26v2.043a.264.264 0 0 0 0 .086v2.045H4.87v-2.043a.261.261 0 0 0 0-.085V9.804Zm1.043.783a.262.262 0 0 0-.265.26.26.26 0 0 0 .265.262h4.174a.26.26 0 1 0 0-.522H5.913Zm0 1.043a.26.26 0 1 0 0 .522h3.13a.26.26 0 1 0 0-.522h-3.13Zm0 1.044a.26.26 0 1 0 0 .522h4.174a.262.262 0 0 0 .264-.261.26.26 0 0 0-.264-.261H5.913Z\" fill=\"#004B88\" stroke=\"#004B88\" stroke-width=\".5\"\/>\n\t\t\t<\/svg>\n\n\t\t\tPrint\t\t<\/button>\n\t\t<a href=\"mailto:?subject=Influencers%20May%20Not%20Have%20All%20That%20Much%20Influence%20in%20Health%2C%20Yet&#038;body=https%3A%2F%2Fwww.kff.org%2Ffrom-drew-altman%2Finfluencers-may-not-have-all-that-much-influence-in-health-yet%2F\" class=\"post-header__social-sharing__button\">\n\t\t\t<svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.333 4.25h-.25v9.14h12.5V4.25H2.333Zm1.083 1.693-.353-.2V5.23h10.54v.513l-.353.2L8.333 8.73 3.416 5.943Zm-.353 6.467V6.884l.107.06 5.04 2.857.123.07.123-.07 5.04-2.857.107-.06v5.526H3.063Z\" fill=\"#004B88\" stroke=\"#004B88\" stroke-width=\".5\"\/>\n\t\t\t<\/svg>\n\n\t\t\tEmail\t\t<\/a>\n\t\t<button class=\"post-header__social-sharing__button copy\">\n\t\t\t<svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M11.533 2.9c-.615 0-1.23.235-1.697.702L8.502 4.936a2.4 2.4 0 0 0-.575 2.46l.958-.958a1.32 1.32 0 0 1 .371-.748l1.334-1.333a1.331 1.331 0 0 1 1.886 0c.52.52.52 1.365 0 1.885l-1.334 1.333c-.21.21-.474.331-.748.372l-.958.958a2.393 2.393 0 0 0 2.46-.576l1.334-1.333a2.402 2.402 0 0 0 0-3.394 2.393 2.393 0 0 0-1.697-.702Zm-1.61 3.46a.533.533 0 0 0-.367.162l-3.2 3.2a.533.533 0 1 0 .754.754l3.2-3.2a.534.534 0 0 0-.387-.915ZM6.586 7.973a2.388 2.388 0 0 0-1.816.697l-1.334 1.333a2.403 2.403 0 0 0 0 3.394 2.393 2.393 0 0 0 1.697.702c.614 0 1.229-.234 1.697-.702l1.333-1.334a2.4 2.4 0 0 0 .576-2.46l-.959.958a1.32 1.32 0 0 1-.37.749l-1.334 1.333a1.334 1.334 0 0 1-1.886-1.885l1.334-1.334c.21-.21.474-.331.748-.372l.958-.957c-.21-.07-.426-.11-.644-.122Z\" fill=\"#004B88\"\/>\n\t\t\t<\/svg>\n\n\t\t\t<span>Copy Link<\/span>\n\t\t<\/button>\n\t\t\t<\/div>\n\t<\/div>\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Influencers are hot and thought to have growing impact on the public. Some are bringing in <a href=\"https:\/\/www.washingtonpost.com\/sports\/2025\/08\/04\/katie-feeney-tiktok-espn\/\">big paydays<\/a>. But very few people say they get health information or health advice from them or trust them much. They may have a greater impact on national health policy issues, but whether it\u2019s positive or just reinforces polarization is a question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comes from our ongoing <a href=\"https:\/\/www.kff.org\/health-information-trust\/poll-finding\/kff-health-information-and-trust-tracking-poll-health-information-and-advice-on-social-media\/\">tracking of people\u2019s sources of health information<\/a> and the sources they do and do not trust.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">It turns out just 14% of the public overall gets health information and advice about health regularly from social influencers. That\u2019s just not a lot.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">By contrast, it\u2019s higher for \u201cnews\u201d about politics, 38%.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">And yes, it\u2019s a little higher for some groups: 23% for 18-29 year olds, for example, and also for regular social media users compared to those who use social media less often.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Some influencers have star-level notoriety. But of those who get health&nbsp;information and advice from influencers, 61% see them as \u201cmostly motivated by their own financial interests\u201d, and many of course are. &nbsp;And it\u2019s not like&nbsp;a lot of people have a favorite influencer they trust, such as Joe Rogan or Nurse Kate or Dr. Mike or Dr. Oz before he took his current position:&nbsp;5% of social media users say they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, as we used to say when I wrote about health policy for Axios, YES BUT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Large percentages of some groups whose members use social media \u2013 50% of 18-29 year olds and more than a third of Democrats, independents and Republicans \u2013 get \u201cnews\u201d about politics&nbsp;from influencers. People are almost certainly getting information about health policy and legislation in that mix, including recently the <a href=\"https:\/\/www.kff.org\/medicaid\/poll-finding\/kff-health-tracking-poll-public-views-on-recent-tax-and-budget-legislation\/\">\u201cOne Big &nbsp;Beautiful Bill\u201d and Medicaid cuts&nbsp;<\/a>. No doubt whatever is in the national conversation finds its way into the influencer\u2019s repertoire. It\u2019s possible, and obviously of interest to KFF, that influencers have a greater impact on big, controversial health policy issues.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">A phenomenon&nbsp;we see in the polling also needs to be called out. Large numbers of people tell us they get health information from social media (particularly for weight loss, diet, nutrition, and mental health), but most say they don\u2019t trust it. That may be because they think they are supposed to \u201cbe smart\u201d and say they don\u2019t trust it, but it has an impact on them anyway. It helps explain why such a large share of the public are <a href=\"https:\/\/www.kff.org\/from-drew-altman\/countering-health-misinformation-by-the-numbers\/\">uncertain or confused<\/a> about what is true on a broad range of health and public health issues.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Asking people to disentangle what kinds of information they gleaned from an influencer is like asking them what drops of water hit them where and when from a hose. But many years ago we conducted an experiment integrating health related facts and messages into the content of the then-popular TV show <em>ER<\/em>. The challenge was similar in that experiment, disentangling the health information from the rest of the show. Perhaps surprisingly, our <a href=\"https:\/\/www.kff.org\/other\/survey-snapshot-the-impact-of-tvs-health\/\">before and after surveys<\/a> showed that many people took in the health information and it had an effect. It was also popular with viewers, suggesting that the media companies could do some good and make money at the same time (as popular TV medical shows do).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My guess is there is a similar phenomenon with influencers: At least some of the health information gets through and has an impact, but measuring the impact with precision is not easy. In today\u2019s segmented media environment, the potential for information from influencers about health policy and public health issues to further polarization and confusion should be a concern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers are not a good or a bad thing, but no doubt represent a spectrum. Some have millions of followers they can reach for good purposes if they choose to, and many no doubt are trying to. Consider <a href=\"https:\/\/www.axios.com\/2025\/08\/06\/onyx-impact-disinformation-lab-black-communities\">this example<\/a> of a new effort to counter misinformation in the Black community with the involvement of influencers. But the numbers in the poll suggest we keep their role as purveyors of health information to the public in perspective and don\u2019t hype it, at least for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\t<div class=\"post-footer\">\n\t<div class=\"post-footer__title\">More On<\/div>\n\t<div class=\"post-footer__links\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kff.org\/topic\/health-information-trust\/\">\n\t\t\t\tHealth Information and Trust\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kff.org\/topic\/public-opinion\/\">\n\t\t\t\tPublic Opinion\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kff.org\/tag\/politics\/\">\n\t\t\t\tPolitics\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kff.org\/tag\/social-media\/\">\n\t\t\t\tSocial Media\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/section>\n\n\n<section class=\"wp-block-kff-shared-content-sidebar\">\n\t\t\t\n\t\t\n<div class=\"wp-block-kff-shared-related-content--green wp-block-kff-shared-related-content\">\n\t<h2 class=\"wp-block-kff-shared-related-content__heading\">Also of Interest<\/h2>\n\t<div>\n\t\t\t<div class=\"wp-block-kff-shared-related-content__card\">\n\t\t\t<a href=\"https:\/\/www.kff.org\/public-opinion\/kff-health-information-and-trust-tracking-poll-health-information-and-advice-on-social-media\/\" class=\"wp-block-kff-shared-related-content__link\">\n\t\t\t\t<h3 class=\"wp-block-kff-shared-related-content__card-title\">\n\t\t\t\t\tKFF Health Information and Trust Tracking Poll: Health Information and Advice on Social Media\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t<div class=\"wp-block-kff-shared-related-content__card\">\n\t\t\t<a href=\"https:\/\/www.kff.org\/from-drew-altman\/countering-health-misinformation-by-the-numbers\/\" class=\"wp-block-kff-shared-related-content__link\">\n\t\t\t\t<h3 class=\"wp-block-kff-shared-related-content__card-title\">\n\t\t\t\t\tCountering Health Misinformation, By the Numbers\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t<div class=\"wp-block-kff-shared-related-content__card\">\n\t\t\t<a href=\"https:\/\/www.kff.org\/medicaid\/kff-health-tracking-poll-public-views-on-recent-tax-and-budget-legislation\/\" class=\"wp-block-kff-shared-related-content__link\">\n\t\t\t\t<h3 class=\"wp-block-kff-shared-related-content__card-title\">\n\t\t\t\t\tKFF Health Tracking Poll: Public Views on Recent Tax and Budget Legislation\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t\t\t<\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In his latest Beyond the Data column, KFF President and CEO Drew Altman looks at the role of influencers as distributers of health information based on new KFF data. <\/p>\n","protected":false},"author":155412884,"featured_media":671009,"template":"","meta":{"authors":[{"type":"foundation","id":49507,"name":""}],"exhibits":[],"jetpack_post_was_ever_published":false,"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","search_keywords":"From Drew Altman, Drew Altman","shortlink":"","footnotes":""},"categories":[579145376,63719],"tags":[398,579145421],"series":[579145466,9252293],"partner":[],"content-types":[579145480],"program":[],"class_list":["post-670925","from-drew-altman","type-from-drew-altman","status-publish","has-post-thumbnail","hentry","category-health-information-trust","category-public-opinion","tag-politics","tag-social-media","series-beyond-the-data","series-health-tracking-poll","content-types-from-drew-altman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - 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